California Sustainable Seafood Initiative – Meeting #3
California Sustainable Seafood Initiative
Advisory Panel Meeting #3
October 13, 2010 (10 AM – 6 PM)
October 14, 2010 (9 AM – 3 PM)
Monterey Bay Aquarium Research Institute (MBARI)
7700 Sandholdt Rd
Moss Landing, CA
MEETING OBJECTIVES
- Discuss and provide feedback on the draft protocol for CA sustainable seafood certification
- Discuss criteria and design options for a California sustainable seafood label
- Begin discussing core elements of a marketing campaign for certified California sustainable seafood
Public comment will take place at approximately 1:00 PM on October 13 and at approximately 1:00 PM on October 14, 2010.
Day 1: October 13, 2010
|
No. |
Topic |
| 9:30 AM | Arrivals and refreshments |
|
10:00 AM |
Welcome, introductions, agenda review, and reminder of Advisory Panel charge |
|
|
Present current draft CA sustainable seafood certification protocol, and review Advisory Panel input to date |
|
|
Discuss and provide feedback and input on key components of draft certification protocol |
| 12:00 PM | Lunch |
|
|
Public Comment |
|
|
Continue discussion on draft protocol |
| 5:30 PM | Adjourn |
Day 2: October 14, 2010
| 9:00 AM
|
Agenda review and questions/comments from Day 1 | |
|
|
Continue discussion on draft protocol, as needed | |
|
|
Discuss criteria and design options for a California sustainable seafood label | |
|
|
Presentation of CDFA marketing approach | |
| 12:00 PM | Lunch | |
|
|
Public Comment | |
|
|
Discuss core elements of a marketing campaign for certified California sustainable seafood | |
|
|
Recap and Next Steps | |
| 3:00 PM | Adjourn | |
