California Sustainable Seafood Initiative -Advisory Panel Meeting # 2

AGENDA
California Sustainable Seafood Initiative
Advisory Panel Meeting #2
August 2, 2010 (10 AM – 6 PM)
August 3, 2010 (9 AM – 3 PM)
 
SCCWRP Offices
3535 Harbor Blvd., Suite 110
Costa Mesa, CA 

MEETING OBJECTIVES

  1. Present and discuss different certification models: discuss results and impacts
  2. Discuss and outline core elements of a California Sustainable Seafood certification program

Day 1: August 2, 2010

Time

Topic
 9:30 AM Arrivals and refreshments
10:00 AM Welcome, Introductions, and Agenda Review
10:15 AM Present framework questions and intended outcomes 
10:30 AM Presentations and discussion on different certification and marketing models: discuss results to date and effectiveness

  1. World Wildlife Fund (WWF) –overview of certification programs and key assessment findings (Bill Fox, Vice President & Managing Director for Fisheries, WWF)
  2. Marine Stewardship Council -  (Dan Averill, Fisheries Manager, MSC

 
12:15 PM Lunch on your own
1:15 PM Continue Presentations

  1. Alaska Seafood Marketing Institute (Ray Riutta, Executive Director)
  2. Greenpeace Sustainable Seafood Program (Casson Trenor, Senior Markets Campaigner

 
2:45 PM Break
3:00 PM Public Comment
3:30 PM Continue Presentations

  1. Sustainable wine growers (Allison Jordon, Director, Environmental Affairs, Wine Institute, Executive Director, California Sustainable Winegrowing Alliance)
  2. LEED style tiers (Dr. Malcolm Lewis, CEO of CTG Energetics and Chair of the United States Green building council (USGBC) Technical Committee)

 
5:00 PM Break
5:15 PM Discuss Fisheries Matrix
6:00 PM Adjourn for day

 Day 2: August 3, 2010

9:00 AM Agenda review and questions/comments from Day 1
9:15 AM Discuss and outline core elements of California sustainable seafood certification program  
10:15 AM Break
10:30 AM Continue discussion of a California sustainable seafood certification program
11:30 AM PresentationTraceability issues:- Yotta Mark, (Elliot Grant, Chief Marketing Officer)

 
12:00 PM Lunch on your own
1:00 PM Public Comment 
1:30PM Continue discussion of certification program  
2:45 PM Recap and next steps 
3:00 PM Adjourn

 

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